When is the last time you were excited about a new brand to be launched? And the excitement gets doubled when you come to know that your favorite actor has launched one. It happened to me when Katrina Kaifl launched Kay Beauty, in partnership with Nykaa on October 22, 2019. The whole range is available pan India on the app, website and at all stores of Nykaa, the largest beauty retailer in India.
Kay Beauty is not a one time collaboration like Manish Malhotra’s My Glamm. It’s the launch of the new Beauty (Makeup) line #makeupthatkares from Katrina with a vision to deliver long-lasting, high-performance makeup products that care for our skin too. This line has an extensive range of products including Lip crayons, Lip toppers and Lip pencils, Kohls and Kajols.
What Katrina says about her line
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It's truly a dream which has come into existence so beautifully. Thank you to my entire team, @mynykaa and everyone for helping me achieve this..so much love to all of you from the bottom of my heart..❤ lastly..always remember, be authentic, be real, be yourself…because #ItsKayToBeYou. NOW OUT IN STORES AND NYKAA.COM (link in bio) @mynykaa @katrinakaif #KayByKatrina #KayXNykaa #MakeupThatKares Thank u to all the beautiful women who collaborated with me on this … you are all truly Queens! @zoieakhtar @anaitashroffadajania @nehwalsaina @therajakumari @kushakapila @jannatzubair29 @urvashi_umrao @andreakevichusa @sanathampi @priyadarshini.96 @anugrahanatarajan @simonil_vakil @haima_simoes #Nayanthara #Appoorva Music supervisor: @ankurtewari Music: @dubsharma
Katrina Kaif says, “As a person, I’m very demanding of myself, always pushing for more. Kay Beauty has been created with this same rigour, asking a very demanding question – how can we get more out of makeup? The answer that the collection offers is a unique formula of makeup products that are long-lasting and ultra-glam, and that cares for your skin. Each product is infused with ‘kare’ ingredients so that you can indulge in makeup without any guilt. It was also very important for me that the collection was versatile enough to cater to different skin tones, ages, and emotions. With the range of shades and buildable formulas, every woman can find their look, whether it’s quick glam or ultra-luxe. I’ve taken all the knowledge I’ve gained in my career and put it into these products. I hope that they give you the tools to explore your creativity and celebrate your own unique idea of beauty.”
Kay Beauty Matteinee Lipstick: The After Party
I was very excited to try from the range. I picked up Kay Beauty Matteinee lipstick, the shade The After Party. from 24 shades. The 3D lip crayons intrigued me as they are said to be lightweight, extreme matte that stays 18 hours with ultra comfort and these smudge-proof lipsticks deliver a high color payoff. Enriched with Marula and Chamomile oils they keep our lips well hydrated and nourished. So much so, every Kay Beauty product is vegan, paraben-free, cruelty-free and dermatologically tested.
Price: INR 799/ 18 gms.
Available at Nykaa
The lip crayon comes in a matte white and red tube with Kay’s classic monogram. The tube is lightweight and portable. It has a precision tip for easy and comfortable application. As you twist the bottom of the tube, the crayon twists upward.
The Lip Crayon:
What I like about it is the matte yet thin and weightless formula. Usually, matte lipsticks give a tight and heavy feel on the lips. But, here with Kay Beauty, I feel the formula comfortable and smooth on my lips. It gives an decent color pay off that looks great on my pigmented lips. Though thin, the pigment can be built up easily. The After Party may not give a bold look, but that soft, and warm red is really very adorable. It’s decently opaque with pink undertone. You can wear any time of the day, at your office or at the evening party. The crayon is easy to apply. Unlike the matte lipsticks, you can remove it easily. I remove either by coconut oil or by cleansing balm.
My lips are dry and they become drier during winter. Hence I have to wear hydrating lip balm before applying matte lippies. But when I put this crayon, I don’t apply any. Still, my lips remain soft and hydrated even after 5-6 hours. It stays for quite a long hours and I don’t need to touch up. But, I can’t say if it stays for 18 hours or not, because I don’t have to stay that long with this product on. What’s good with it that the formula doesn’t feel drying even after wearing for hours.
I am quite impressed with Kay Beauty Matteinee Lipstick. The texture and the formula are pleasant. It is the kind of matte that may attract the persons who do not like matte lipsticks. And it is super easy to apply and wear.
Have you used any product from Kay Beauty range?